How much does a bouquet of roses cost? ——Analysis of popular topics and market data in 2024
As Valentine's Day and Chinese Valentine's Day approach, rose prices have once again become hot topics across the Internet. This article will combine social platform hot searches, e-commerce platform data and industry reports in the past 10 days (as of July 2024) to structure the rose price trend and related hot spots for you.
1. Top 5 hot searches on rose related topics on the entire network
| Ranking | topic | platform | Popularity index |
|---|---|---|---|
| 1 | #The price of Chinese roses soared by 300%# | 120 million | |
| 2 | #Young people start using vegetables instead of roses# | Tik Tok | 98 million |
| 3 | #Why is Ecuadorian roses sold at 999 yuan# | Little Red Book | 65 million |
| 4 | #Yunnan Flower Wholesale Market Real Shot# | quick worker | 53 million |
| 5 | #Eternal Rose IQ Tax Assessment# | B station | 32 million |
2. Rose price list in 2024 (by specifications)
| type | Number of charges | Average price of ordinary varieties | Average price of imported varieties | Holiday premium |
|---|---|---|---|---|
| Single branch | 1 | RMB 5-8 | RMB 25-50 | 200% |
| Small bouquet | 9 | RMB 45-80 | 300-600 yuan | 250% |
| Standard bouquet | 19 | RMB 120-200 | 800-1500 yuan | 300% |
| Deluxe Gift Box | 33 | 300-500 yuan | 2000-5000 yuan | 400% |
3. Four core factors affecting rose price
1.Festive effect: The wholesale price increased by 180%-250% around the Chinese Valentine's Day, among which the red Corolla rose is the most exaggerated;
2.Differences in origin: Yunnan Dounan Market Wholesale Price (0.8-1.2 yuan/public) vs Ecuador Air Freight Roses (15-30 yuan/public);
3.New variety premium: The blue-purple "Song of the Ocean" is 60% more expensive than ordinary red roses, and the premium of spray roses is over 100%;
4.Packaging cost: The packaging fee of the Internet celebrity "hug bucket" accounts for 30% of the selling price, and the gift box is 50-80% more expensive than the simple bag.
4. Consumer data for alternative solutions for young people
| Alternatives | Average price | Search volume increase | Popular Styles |
|---|---|---|---|
| Vegetable bouquet | RMB 28-68 | 470% | Broccoli + red pepper combination |
| Yarn crochet rose | RMB 15-35 per unit | 320% | Gradient color immortal style |
| 3D Printed Rose | RMB 50-120 | 180% | Style with LED lights |
| Snack bouquet | RMB 88-288 | 210% | Spicy strips + chocolate combination |
5. Industry experts' suggestions
1.Time to buy: Save 20-30% of the cost by placing an order 3 days in advance on the holiday, with the highest purchase price on the same day;
2.Money-saving tips: Choose Kunming straight hair unpacked flower materials to match them by yourself, which will reduce the cost by 50%;
3.Quality identification: Fresh rose leaves are firm, fresh incisions of the flower stems, and the buds are elastic when pinching them lightly;
4.Save method: Cut the roots at a 45-degree angle. Change the water every day to extend the flowering period to 7-10 days.
According to the China Flower Association's forecast, the domestic rose consumption scale will exceed 8 billion yuan in 2024, of which Generation Z contributed 46% of sales. Against the backdrop of the continuous heating of the "romantic economy", consumers need to look at holiday premiums more rationally and replace blindly following consumption with creative expression.
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