How to use SRC: Analysis of hot topics and hot content on the Internet in the past 10 days
In today's era of information explosion, how to effectively use the SRC (Search, Read, Create) method to quickly capture hot spots and produce valuable content? This article combines hot topics on the Internet in the past 10 days to provide you with a structured analysis of SRC usage skills and help you become an information processing master.
1. Search: Data tracking of hot topics across the entire network (X month X day - X month X day, 2023)
| Ranking | Topic Category | Hot keywords | heat index | Main platform |
|---|---|---|---|---|
| 1 | science and technology | AI large model/Apple Vision Pro | 9.8 | Twitter/Zhihu |
| 2 | entertainment | Movie "Oppenheimer"/Singer Concert | 9.5 | Weibo/Douyin |
| 3 | society | Extreme weather/35-year-old phenomenon in the workplace | 9.2 | WeChat/Toutiao |
| 4 | physical education | Women's World Cup/Messi Transfer | 8.7 | Hupu/Kuaishou |
2. Read: In-depth analysis method of hot content
1.Multi-dimensional verification: Identify real hot spots and marketing content by comparing hot search lists on different platforms (such as Weibo VS Baidu).
2.Trend analysis tools:
| Tool name | Features | Applicable scenarios |
|---|---|---|
| Google Trends | Regional heat comparison | international topics |
| new list | Analysis of explosive articles from self-media | content creation |
| Zhiwei | Event propagation path | Public opinion monitoring |
3.Key data extraction: Taking the topic of AI as an example, you need to pay attention to three dimensions: technological breakthrough points, leading company trends, and policy trends.
3. Create: Practical skills in hot content creation
1.timeliness processing:Choose the creation form according to the hotspot life cycle:
| Hot stage | Recommended form | Case |
|---|---|---|
| Outbreak period (0-24h) | News/Illustrations | Real-time map of typhoon path |
| Fermentation period (1-3 days) | In-depth analysis | Vision Pro technology teardown |
| Long tail period (3 days+) | Creative second creation | Collection of movie quotes |
2.Platform differentiation strategy:
• WeChat public account: Emphasis on event background and in-depth interpretation
• Douyin/Bilibili: Focus on visual presentation and interactive design
• Zhihu: Focus on professional analysis and data support
3.SEO optimization key points:
| element | Optimization suggestions | Example |
|---|---|---|
| title | Contains more than 2 hot words | "AI Painting Controversy: The Triple Game of Technology vs. Copyright" |
| keywords | Long tail word layout | "A 35-Year-Old Programmer's Guide to Transformation" |
| Internal link | Relate past hot spots | Link to old articles related to ChatGPT |
4. SRC advanced application cases
Take the recently popular"Sauce Latte"For example:
1.Search stage: It was monitored that the number of Weibo topic views exceeded 500 million in 24 hours, and Douyin-related videos were played more than 1 billion times.
2.Read stage: Analysis of user discussions focused on: taste evaluation (42%), the significance of brand co-branding (35%), and marketing strategies (23%).
3.Create stage: The publication "Textbook of Cross-border Marketing: Decoding the Logic of the Popularity of Sauce Latte from Data" received more than 100,000 reads.
5. Frequently Asked Questions
| question | solution |
|---|---|
| What should I do if the hotspot expires quickly? | Establish a topic database and pay attention to the derived angles of topics |
| Data source unreliable? | Cross-verify with at least 3 authoritative sources |
| Is creation seriously homogenized? | Add a unique perspective or localized perspective |
The core of mastering the SRC methodology is to establish"Data sensitivity - deep thinking - creative expression"closed loop. It is recommended to spend 15 minutes per day browsing the hot list and 30 minutes for keyword analysis. Long-term accumulation will significantly improve the efficiency and quality of content output. Remember: high-quality content = timeliness × information increment × communication value, all three are indispensable.
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