How about hot pot: Hot topics and data analysis on the entire network in the past 10 days
As one of the representatives of Chinese food culture, hot pot has always been a hot topic of social media and consumer discussion. In the past 10 days, the topic of hot pot has once again attracted widespread attention, from healthy eating to innovative ways of eating, from brand marketing to regional characteristics, the popularity has continued to rise. This article will combine structured data to analyze recent hot pot-related popular content for you.
1. Hotpot topic popularity ranking across the Internet (next 10 days)
| Ranking | Topic keywords | Discussion volume (10,000) | Main Platforms |
|---|---|---|---|
| 1 | How to eat hot pot healthy | 128.5 | Weibo, Xiaohongshu |
| 2 | Regional hotpot comparison | 96.2 | TikTok, B station |
| 3 | New products of internet celebrity hotpot | 85.7 | TikTok, Kuaishou |
| 4 | Homemade hot pot | 72.3 | Xiaohongshu, the kitchen |
| 5 | Hotpot seasoning | 68.9 | Zhihu, Weibo |
2. How to eat healthy hotpot has become a new trend
Recently,"Healthy way to eat hot pot"It has become the hottest topic with 1.285 million discussions. Nutrition experts share on social mediaThe principle of "three lows and one high"(Low oil, low salt, low sugar, high fiber) triggers widespread transmission. Data shows that the following healthy combination methods are the most popular:
| Health elements | Recommended ingredients | Increase in popularity |
|---|---|---|
| Low-fat soup base | Mushroom soup, tomato soup | +215% |
| High protein ingredients | Shrimp slips, soy products | +178% |
| Dietary fiber | Konjac shredded and wild vegetables platter | +196% |
3. Regional hotpot culture competition
Started by TikTok#My hometown hotpot is the best#The number of views of the challenge exceeded 300 million times. The hot pot features in different regions have become the focus of discussion:
| Hotpot type | Core features | Representative Brand | Hot search index |
|---|---|---|---|
| Chongqing old hot pot | Butter bottom, tripe yellow throat | Sister Pei, Senior Brother Zhou | 9.8 |
| Chaoshan beef pot | Cut beef and sausage sauce | Baheli, Chen Jishunhe | 9.2 |
| Beijing copper pot | Soybean shabu and sesame sauce | Donglaishun, Jubaoyuan | 8.7 |
4. Innovative eating methods and Internet celebrity products
The hot pot industry continues to innovate, and several popular products have appeared recently:
1.Milk tea hotpot: Combining Internet celebrity milk tea with hot pot, the limited edition launched by the dessert store "Mixue Bingcheng" has exceeded 2,000 copies per day
2.Single hot pot: Data from the takeaway platform shows that the order volume of mini hotpot for 1-2 people increased by 43% month-on-month
3.Pre-made hotpot: Hema Fresh launched the "10-minute Kuaishou Hot Pot" package sales increased by 380% year-on-year
V. Analysis of consumer behavior data
| Consumption scenarios | Percentage | Per capita consumption | Popular times |
|---|---|---|---|
| Friends have a meal | 58% | RMB 80-120 | 18:00-20:30 |
| Family consumption | 27% | RMB 60-100 | 11:30-13:00 |
| Couple date | 15% | RMB 120-150 | All day weekend |
6. Industry experts' opinions
Experts from the China Catering Association pointed out:"The hot pot industry is undergoing a dual transformation of quality upgrade and healthy transformation". Data shows that in the third quarter of 2023, the revenue of hot pot brands focusing on health concepts increased by 22%, far higher than the 8% growth rate of traditional hot pot restaurants.
As a typical representative of social catering, hot pot has always been closely related to consumption trends. Judging from the recent popularity,Healthy, convenient and personalizedIt will become the three major directions for the future development of hot pot. Consumers pursue traditional flavors and innovative experiences, which puts higher requirements on hot pot brands.
Whether it is a young group who is keen on trying new products or middle-aged consumers who focus on health care, they can find the right choice in today's hot pot market. This may be the fundamental reason why hot pot can continue to be rejuvenated after thousands of years.
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